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OUR JOURNEY
A legacy of hard work, vision, and continuous growth.
1
Sheikh Abdul Aziz (Late)
Visionary Founder
Founded Karim Karobar in 1948, connecting Punjab’s premium basmati rice with Karachi and building a legacy of quality and trust.
2
Sheikh Arshad Mehmud (Late)
Second Generation Leader
Expanded Karim Karobar into global rice exports in 1988, strengthening Pakistan’s reputation for premium-quality rice worldwide.
Third Generation Leadership
3
Sheikh Usman Mehmud
CEO–Third Generation Visionary
Leading the third generation with innovation and automation while expanding Karim Karobar’s global presence and premium standards.
3
Sheikh Muhammad Mehmud
Director–Third Generation
Oversees operations with precision and efficiency, ensuring consistent quality while upholding the company’s trusted legacy.
OUR STORY
From Local Trade to Global Exports
For over three decades, we have been cultivating the finest rice varieties in the fertile lands of our region. What began as a small family business has grown into a trusted name in premium rice exports.
Our commitment to quality and sustainability has earned us partnerships with discerning buyers across continents. Every grain tells a story of tradition, excellence, and our unwavering dedication to bringing the best of our harvest to tables around the world.
EST. 1948
Three Generations of Rice Excellence
For over 75 years, our family has been dedicated to cultivating the finest rice, combining traditional methods with modern innovation to deliver exceptional quality to tables around the world.
75+ Years Of Excellence
50+ Countries Served
3 Generations Leading
Premium Quality Standards
OUR MISSION
To deliver the high quality rice, sourced with care and commitment to excellence. We honor our legacy by providing nutritious, sustainable, and premium products that meet the evolving needs of our customers. Our commitment to integrity, customer satisfaction, and sustainability drives us to be the rice provider of choice for generations to come.
OUR VISION
To be a globally recognized leader in the rice industry by delivering premium-quality rice to every table, locally and internationally. We are committed to excellence, innovation, sustainability, and trust while nourishing communities, empowering farmers, and creating lasting value for future generations. Guided by quality and responsibility in everything we do.